Course Code: Social Media Optimization
Duration : 4 Week ( 10 am to 6 pm - Only on Sunday)
Course Description
Social Media Optimization is prepared for those who like to share each & every thing. This course will help you to earn and increase your skill in sharing by the marketing tools.
Social Media Optimization Workshop Covers following Modules
- Introduction to Social Media
- Social Media Strategy
- Advantages over Online Marketing
- Difference between Profiles, Places, Groups and Pages
- Social media and communications strategy
- Latest trends
- Frictionless sharing
- Facebook Connect (Like, Share, Comment)
- Facebook Pages (Creating, Managing, Retention)
- Facebook Apps
- Measuring and Monitoring
- Sponsored Stories
- Facebook Places
- Facebook credits
- Facebook and ecommerce
- Advantages and challenges
- Introduction to Twitter
- Use for reputation, conversing, promotion, sales, listening, research
- Who to follow
- Tweeting (Responding to others, RT, Hash Tags, Direct Messages)
- Tracking Code
- Advertising - tweet for pay
- Twitter Lists
- Twitter Account Promotion
- Searching tweets and users
- Measuring Influence
- Tools
- Introduction to Online Reputation Management
- Generating Buzz
- Five Stars at Customer Review Sites
- Tips for ensuring your happy customers spread the word.
- Ensure your customers defend you from a bad review
- Responding to negative reviews
- Reducing negative reviews
- Blogging for Brand Control
- Introduction to LinkedIn
- Creating the right profile & settings
- LinkedIn Groups
- Answers, events, messaging & testimonials
- Increasing reach and visibility
- Company Pages
- Online video - content is king
- Virals films and brand
- Defining your goals, metrics and budgets
- Social sharing, comments and reviews
- Getting an audience
- Creating and managing an account
- Using Ads inside Videos
- Promoting YouTube Videos
- Setting Social Objectives
- Social Strategies & Tactics for Google+
- Promoting a Brand on Google+
- +1s & Sharing
- Integration with your site
- Blogs Creation
- Blogs Submission
- Blogs Promotion
- Blogs Commenting
- Blogs Weekly Postings
- Introduction to Google Adsense
- Google Adsense Program
- Google Adsense Approval Process
- Google Adsense Secrets
- How to Get Relevant Adsense Ads
- Google Adsense Ad Format Sizes
- High Paying sites on Adsense
- Making Money with Google Adsense
- Google Adsense Revenue Sharing
- Google Adsense Optimization Tips
- Basics of eMarketing
- Understanding Affiliate Marketing
- Keyword Research & Analysis
- Choosing Right Products: Click bank, CJ
- Choose the Right Domains & Hosting Provider
- Marketing Mix: SEO / PPC / SMM
- Email List, Auto responders
- Campaign Measurement and Tracking